Saturday, 24 November 2012

Editing the Photos

To edit the photos, I used a free online photo editing website called picmonkey.com. 


I started off with the original picture, and uploaded it onto picmonkey.com.



Once on picmonkey.com, I 'auto-adjusted' the exposure, to improve the clarity of the image.



Next, I used the 'teeth whitener' tool to give a 'Hollywood smile' effect.



After that, I applied the 'lomo' effect to the picture, however, I added a 75% fade on the effect to weaken it. This was to make it appear less like an effect and more like the natural look that appears when taking pictures in photo booths.



After that, I saved the photo onto my computer.


The final picture looked professional, and also looked as if it was taken in a real photo booth.

I repeated these same effects on the other eleven photos that I will be using for the front/back cover.

Friday, 23 November 2012

Selecting the Photos

These are the photos I have chosen to use for my front/back cover. For each girl, I have picked three pictures of them pulling silly faces, and one picture of them smiling. I have selected the photos making sure that none of the 'silly' poses are repeated, so that my album cover has more variety and looks more interesting.

The photos I have selected, all have the actor correctly positioned and presentable. However I will be editing each picture to give the photos a more believable look, as if they really were taken in a photo booth.





Thursday, 22 November 2012

Album Cover Photoshoot

22.11.12

To take the photos, I used a Nikon D3100 DSLR camera, which gave me good quality photos. I used the artificial standard light in the room, rather than the camera flash or natural light. I took 20 pictures of each girl, to give myself plenty of pictures to choose from, and I took each picture at a medium close-up shot, as this is the type of shot that would be expected from a photo booth.

I asked my actors to wear plain, pale, casual tops. The style of the top relates to the photo booth theme, because young people would usually choose to take photos in a photo booth whilst pulling silly faces when they are out casually on day trips or shopping trips with their friends. The colour of the top connotes their youthful innocence and cleansed soul, resulting in their 'happy faces'.

Tuesday, 20 November 2012

Album Cover Photoshoot Location

I will take the photographs in the same location which I filmed my indoor scenes for my music video. This is because the church that I filmed in previously, has given me verbal permission to take the photographs against the same white wall I used before.

All three of my actors have confirmed their availability, so the photo shoot will be taking place tomorrow. The time of day in which the photos are taken is not important, because they will be taken indoors, with artificial lighting.

Saturday, 17 November 2012

Album Cover Drafts

I have drawn drafts for my album cover, ideas which have been influenced by my primary and secondary research.

THE FRONT COVER:

For the front cover, I have decided to make it look like a photostrip, to match with my initial ideas for my music video. The idea is that my three models will be pulling silly faces, then in the final photos they will be smiling, as if they are putting on their 'happy face', which relates to the album title.

Unlike most album covers, I am planning on making the album title larger than the band's name. I am doing this because I believe the title of this album is the main focus of this album, which is why I am putting more emphasis upon it.

The colour scheme I am planning on using is white, yellow, brown and black. I am using yellow and white because these are the colours my target audience chose in my questionnaire feedback. I am using the colour brown for the album title because it will be bold and stand out against the white and yellow, and because it has natural connotations, which relates to my music video, and the tracks I am intending to use. I'm using the colour black for the band's name because it will stand out against the white and yellow. The pictures behind the text will have a white tint, to make the text more visible.


THE BACK COVER:

The background of the back cover will be identical to the front cover, with the same photos used in the same order, however all the photos will have a blur effect, to bring focus onto the text. I have designed it in this way because in my secondary research, I found that on other album back covers, the focus is put upon the text rather than the artist(s).

The list of tracks will be in the same font used for 'Destiny's Child' on the front cover. The list of tracks will also be in black, to stand out, and on the pictures behind I will apply a white tint, for the text to stand out even further. Following the conventions of an album cover, the tracks will be listed in the centre, and I am going to put the barcode on the bottom right hand corner, with the legal information and company logos next to it along the rest of the bottom. The text at the bottom of the page will be black with a white tint behind to stand out.


THE FIRST INSIDE COVER:
On the first inside cover, which would be on the left hand side if opened as a hard copy, I have decided to display a short quote in large text. I will apply a slight twist on the colour scheme in comparison to the front and back covers, by applying a dark, brown tint on the background, and using white text.

The pictures used for the background on the inside will be extremely to those used on the front and back covers, however they will be smaller and more will be added, creating more 'photostrips'.

The large quote will be in a font which resembles handwriting, to make it seem more personal, as if the person has actually handwritten the quote.


THE SECOND INSIDE COVER:
For the second inside cover, the background will be identical to the first inside cover. On top will be the lyrics to the song 'Happy Face' in the same font used for the title 'Happy Face' on the album's front cover, but in white.



THE SPINE:

For the album's spine, I plan on the background being white in the centre, fading to brown as it reaches the edges. There will be text in the centre saying 'Destiny's Child' and 'Happy Face', in the same colour and font that both these words used on the front cover. On one end of the spine, I will place the company logos, and on the other side I will place the barcode number.


Thursday, 15 November 2012

Album Cover Primary Research

15.11.12

I created a questionnaire and handed it out to a group of my target market:



QUESTIONNAIRE


Please fill in my questionnaire to help me create an album cover for my A2 Media Studies coursework.


(Please circle one answer per question unless instructed to do otherwise)



1.       What genre of music do you usually listen to?


R&B/Hip Hop     Pop    (Indie) Rock     Alternative     Classical     No Specific Genre


2.       What is the main thing that attracts you to an album cover?


The Artist     The Featured Tracks     The Genre     The Images     The Featured Artists


3.       What colours would you expect to see on an album cover for a Pop/R&B Girl Group?


Silver     Gold     White     Black     Yellow     Blue     Pink     Purple     Green


4.       What do you think should essentially be included on an album cover?


The Artist’s Face     The Artist’s Name     Featured Artist’s Names     Released Singles


5.       Is a song’s album cover just as important as the album’s songs?


Very Important     Slightly Important     Not Very Important


6.       How much are you willing to pay for an album?


£0 - £3     £4 - £7     £8 - £11     £11 +





After a group of my target audience filled in the questionnaire, I analysed the data to help me know what are the best things to include in my album cover.

 

When I asked what genre of music they usually listen to, the majority replied they listened to 'Pop' and 'R&B/Hip Hip'. This is good because that means they are definitely my target audience. 


When I asked my target audience what attracts them to an album cover, the majority of them replied with the 'artist', followed closely by the 'images'. Therefore, I will make sure that the name and faces of my artists are clearly presented on my album cover. I will also make sure that I choose my images carefully, as my target audience have proven that it is an important factor of the album cover.


When I asked my targt audience what colours they would expect to see on an album cover for a Pop/R&B girl group, the majority of them answered with 'white', 'yellow' and 'gold'. I will definitely try to include these colours into my album cover, not only because of this feedback, but because these colours can be associated with happiness, thus making it relate to my album title.



When I asked my target audience what they think should essentially be included on an album cover, the majority of them responded with the 'Artist's Face' and the 'Artist's Name'. I will definitely be including this, not only because of my questionnaire results, but also because it is an album cover convention.



There was a variety of answers in response to the question 'is a song's album cover just as important as the song itself?', but the majority of my target audience replied with 'slightly important'. This means that my album cover must be designed well, as it it reasonably significant.


The majority of my target audience said that they would be willing to pay £4 - £7 for an album. Therefore, I will price my album at £7.00.

Tuesday, 13 November 2012

Album Cover Analysis

I have analysed some album covers for female hip hop/pop artists and a female hip hop/pop band.

JESSIE J - 'WHO YOU ARE'

This album cover is very modern and contemporary. This album cover follows many of the conventions of an album cover: a simplistic design and colour scheme, few characters, a different colour for the artist's name in comparison to the rest of the cover, and an entirely opposite font for the album title.
The effect of the simple design, few characters used, and Jessie J in a close up shot is to draw more focus onto the artist. Jessie J's name is in a larger, bolder font which is in a colour which stands out on the page. This is to draw more focus onto her name. By using these techniques, a fan of Jessie J's would immediately recognise her face and her name, and be more likely to pick the album up. The colour scheme is simple: black, gold and white. The colour black is stylish and timeless and can connote authority and power, linking in with the title of the album, 'Who You Are'. It is nearly a command, as if the songs on the album involve Jessie J telling the audience 'who they are'. The direct mode of address used could be a further connotation of authority, to reinforce this idea.
This is the back cover for Jessie J - 'Who You Are'. This also follows many conventions: centred list of song titles, copyright and year, owner of the copyrighted material, and the name of the distributor  The back cover of this album is even more simplistic than the front cover, with no pictures, and with the colour scheme being reduced to just black and white. This draws attention to the tracks. Unlike many other album covers, however, the legal information, logos and barcode are all centred  This must have been used to make the cover more ordered and consistent, maybe to reflect the songs on the album.
The spine of this album cover is very simple, and features the album title, the artist name, and the name of the record company: all conventions of an album cover spine. The spine is white and the text is black, continuing with the colour scheme of the album.

BEYONCE - 'B'DAY'

This album cover presents and arguably natural feel, with the green colour, natural background, and slightly tousled hairstyle. Beyonce, the artist, is pictured in a medium close up shot, drawing attention to her and bringing her closer to the audience. More attention is drawn onto her through the use of shallow focus on her. This album cover follows many conventions of an album cover, such as a simplistic design and colour scheme, few or no characters, a different colour font for the artist's name in comparison to the rest of the cover, and a completely opposite font for the album title.
The natural colour scheme could relate to the title of the album, 'B'day', meaning 'birthday', which is a natural thing that occurs in everyone's lives. The effect of using a large, bold, different coloured font for the artist's name, and a medium close up shot to present the artist, allows the audience to immediately recognise that it is Beyonce on the cover, so that fans of hers will be immediately drawn to the album. 
This is the back cover for Beyonce - 'B'day'. This is very different from the front cover, however it still follows conventions of an album cover. It has a barcode on the bottom right hand corner, the list of tracks, and the legal information at the bottom. There is less attention on the tracks in this album cover, however there is more focus on the artist. The theme seems to have developed from the front cover to the back cover, changing from natural, to more of a country, 'outback' theme. This tells the audience a bit more about the artist, and possibly tells us more about the songs on the album.

The spine on this album follows the conventions of an album cover spine, it has bold, simple fonts for the artist and album title, and it has the names of the record company. These are just small pieces of information that will make it easy for the audience to know the basic information they would want to know about the album. The colour scheme of the spine follows the album's back cover more than the front, but still links in with both very well.
LITTLE MIX - 'DNA'


This album follows some album cover conventions, such as a different colour font for the band name compared to the rest of the album cover, a simple colour scheme and design, and an opposite type of font for the album title. Although at first it doesn't appear to be a 'simplistic' album cover, because the colours used are quite bright, including the hair colours of the band members, the colour scheme is actually quite straight forward: predominately blue and pink, with yellow, purple and white. These bright, fun colours emphasise the youth of the band members, and from their bright hair and make-up it is clear to the audience that they are fun and vibrant. The white boxes around each girl are slightly skewed, creating a sense of distortion, reflecting their ruthlessness and lack of knowledge as youths.

On this album cover there is more focus on the actual band members, than on the album title. This is so that if a fan of theirs would be more likely to notice their album, when they see the faces of the band members.


This follows many of the conventions of an album back cover: it has the track listings, the legal information, and the barcode on the bottom right hand corner. The colour scheme continues from the front cover, with red and pink used, however the colour yellow is used more dominantly here. The way in which the tracks are set out is distorted, and this relates to the distortion of the white boxes on the front cover.

The spine follows the conventions of a normal spine: following the colour scheme, with the album title and artist name included, and the logo of the company.