Tuesday, 18 December 2012

Evaluation: Question 3

3) What have you learned from your audience feedback?

My audience feedback has helped me become aware of what went well and what my target audience liked about my main products and ancillary texts, and the ways in which they could also be improved. Whilst creating my music video, I received feedback from a group of my target audience and my Media Studies teacher. Although a lot of the comments were reasonably positive, some of them suggested I add a wider range of transitions to make the video more interesting, to which my teacher expanded on and said I should associate a different transition with each band member. I then took this advice on board, and added a range of transitions to the music video, including a 'heart' transition to introduce the three girls dancing, a 'dissolve' transition between two shots of my actor playing Beyonce, Jessica Nemeth, and a 'circle' transition before most shots which include balloons. These transitions made my video look more interesting, and my target audience confirmed this when I played my video to them again and asked for their feedback. Some of them also enjoyed how I linked different transitions to each band member. This has taught me that receiving audience feedback can be important as their opinions are useful in perfecting my work. In regards to all other aspects of the music video, my feedback was generally quite positive. Many complimented the lip-syncing and how convincing the actors were. They also praised the scenes with confetti and the scenes with balloons, especially the multicoloured effect I had on some of the balloon scenes. There were some criticisms towards my actor's dance routines, and this has taught me that next time, more care and planning should go into the choreography of the dance routines, and the actors should be given more time to practice, so that, when filming, the routines will be executed much better.

For my ancillary texts, the audience feedback also helped me to understand what went well, and what could be improved. For my album cover, there were positive comments aimed towards my colour scheme and the styling of my actors along with their silly poses. There were also many compliments on the layout of my front cover and back cover. The spine received praise for it's realistic design, and the inside covers received praise for their content. This has taught me that through my ability to combine conventions, original ideas and influential research, I can create a successful, realistic product for my target audience. However, I did receive a few criticisms, as a few individuals saw the colour scheme as 'boring', and mentioned I had made a few typographical errors, such as forgetting the apostrophe in "there's". I have learned from this, that next time, I should proof read all my text to ensure there are no errors in the final product.

In my magazine advert, my target audience commended the way in which I had continued the colour scheme from the album cover, and had used the same pictures, immediately linking the two items. The majority enjoyed the simple layout, and called it 'easy to read'. Some however, suggested the text 'Happy Face' and 'Destiny's Child' could be improved by enlarging the text to make it stand out more. From this feedback I have learned that if I were to do this again, I would make more effort to make the important text stand out more, just as I had made an effort to make the pictures stand out more for anchorage purposes.







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