Monday, 3 December 2012

Magazine Advert Analysis

I have analysed a small selection of magazine adverts for albums.

OLLY MURS - 'OLLY MURS'


This magazine advert is very simplistic, with a large image and bright red colour used to grab attention. The largest font is 'Olly Murs', which is the name of the artist and the album title, making it the most important information, which is why it has been designed in such a way to stand out the most. This follows the conventions of a typical album magazine advert. 'The Debut Album' and the date of release are the next largest text, instantly informing the reader what is being advertised and when it can be purchased. In smaller writing, there are two released singles mentioned, to grab the attention of those who are familiar with the mentioned singles. All the information included on this advert are things that are conventionally included in album magazine adverts. Although the picture of Olly Murs is in black and white, it still stands out to a degree because the rest of the advert is mostly red, and also because it has such a unique design. The picture of Olly Murs is the same as the picture used on his album cover, as is the font, and the colours:
This shows that there is a lot of consistency, continuity and similarity between the album cover and the magazine advert for the album. This is a convention of album magazine adverts. 


GWEN STEFANI - 'LOVE ANGEL MUSIC BABY'


This magazine advert is more complex than the previous one I analysed, however it still follows many album magazine advert conventions; it has the artist's name in the largest font, then has the album title in the second largest font. It also mentions a few released singles to grab the attention of the people who are familiar with these songs. The release date is mentioned, however it is in surprisingly small font. The company logos are present at the bottom of the page along with the artist's website, and these are also conventions of an album's magazine advert. The picture used for the background of the advert is also present on the album cover, and a small picture of the album cover is present at the bottom of the advert. 
This is the album cover for the album being advertised: 


The font, the colour scheme and the pictures are all the same as the ones used in the advert, which is another convention that this album's magazine advert is following. 


PEARL JAM - 'BACKSPACER'


This magazine advert is slightly different from the typical magazine advert, however it still manages to follow some conventions. It does not follow the convention of having a picture of the band featured, however it does follow the convention of featuring pictures from the album cover, and including the band's name and album title in the largest font, with the release date is in the next largest font. The released singles are mentioned, along with ratings and quotes on the quality of the album, which are all conventions of an album's magazine advert, along with the company logos and websites at the bottom of the page.
This is the album cover for the album being advertised: 


The font, the colour scheme and the pictures are all the same as the ones used in the advert, which is another convention that the album's magazine advert is following. 

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