2) How effective is the combination of your main product and ancillary texts?
I feel that the combination of my main product and ancillary texts is effective, because they blend well visually, are clearly related to one another, and follow most codes and conventions of real media products.
One of the frequently used scenes in my music video includes the band singing in front of a white background. The same background is used for the photos on the album covers and magazine advert. Also, in another frequently used scene in my music video, the band members are in white clothing. The band members are dressed in white/pale clothing in the photos used on the album covers and magazine advert. By using the same background and extremely similar costumes to those used in the music video, the audience will immediately associate the products with one another. In the music video, the hair and make-up is reasonably natural, and this same use of styling is apparent in the photos used in the ancillary texts. Another thing which I have transferred from the music video to the ancillary texts is the order in which the girls appear; in the scenes of my music video which include all three actors singing the chorus or dancing, they are stood (from left to right): Claire Lovell (Kelly), Jessica Nemeth (Beyonce), then Claire Hicks (Michelle). I have placed them in this order in the my layout of the photos used in my ancillary texts.
My second inside album cover contains the lyrics to the song, 'Happy Face', which is the song I used in my music video. The title of the album is 'Happy Face', named after the track I had used in the music video. The colour scheme of the ancillary texts is quite natural, which links well with the outdoor scenes in half of my music video and the natural styling throughout the whole of the video. The simple, natural theme throughout the majority of my main product and ancillary texts is to connote that it is not the material things in life that bring forth happiness, it is the simple, natural, 'beautiful things, that you never think about, like the ocean, moonlight, stars and clouds', as quoted from the lyrics of 'Happy Face'.
Another theme that runs throughout my main product and ancillary texts is the theme of fun and youthfulness. In the music video, this theme is expressed through the dancing, laughing, confetti and balloons, along with the pink colours used for the band's costumes. In the ancillary texts, this theme is expressed through the illusion of a 'photo-strip', and the silly faces the actors are pulling in each picture.
In terms of promoting the song/album, I feel that the products I have made do this well, individually and collectively. In the feedback from the questionnaire I had created as part of my primary research, my target audience had stated that a music video can be nearly as important as the song itself, as a good video can attract more views, therefore resulting in more people listening to the song. Because of this, I made the music video to the best of my ability, and made it fun and fast-paced to grab and hold the interest of the audience, therefore successfully promoting the song. The album cover I made is appealing and promotes itself well because its message and target audience comes across clearly, despite it challenging a few conventions. The album title and colour scheme establish the simple, natural, happy theme of the album, and the age and positions my actors are in, connote that the album is also young and fun, which indicates the genre of music being pop/hip hop. My magazine advert is not successful for the same reasons as the album cover, but also through the use of anchorage, the large picture entices the reader and encourages them to find out more.
I feel that the combination of my main product and ancillary texts is effective, because they blend well visually, are clearly related to one another, and follow most codes and conventions of real media products.
One of the frequently used scenes in my music video includes the band singing in front of a white background. The same background is used for the photos on the album covers and magazine advert. Also, in another frequently used scene in my music video, the band members are in white clothing. The band members are dressed in white/pale clothing in the photos used on the album covers and magazine advert. By using the same background and extremely similar costumes to those used in the music video, the audience will immediately associate the products with one another. In the music video, the hair and make-up is reasonably natural, and this same use of styling is apparent in the photos used in the ancillary texts. Another thing which I have transferred from the music video to the ancillary texts is the order in which the girls appear; in the scenes of my music video which include all three actors singing the chorus or dancing, they are stood (from left to right): Claire Lovell (Kelly), Jessica Nemeth (Beyonce), then Claire Hicks (Michelle). I have placed them in this order in the my layout of the photos used in my ancillary texts.
My second inside album cover contains the lyrics to the song, 'Happy Face', which is the song I used in my music video. The title of the album is 'Happy Face', named after the track I had used in the music video. The colour scheme of the ancillary texts is quite natural, which links well with the outdoor scenes in half of my music video and the natural styling throughout the whole of the video. The simple, natural theme throughout the majority of my main product and ancillary texts is to connote that it is not the material things in life that bring forth happiness, it is the simple, natural, 'beautiful things, that you never think about, like the ocean, moonlight, stars and clouds', as quoted from the lyrics of 'Happy Face'.
Another theme that runs throughout my main product and ancillary texts is the theme of fun and youthfulness. In the music video, this theme is expressed through the dancing, laughing, confetti and balloons, along with the pink colours used for the band's costumes. In the ancillary texts, this theme is expressed through the illusion of a 'photo-strip', and the silly faces the actors are pulling in each picture.
In terms of promoting the song/album, I feel that the products I have made do this well, individually and collectively. In the feedback from the questionnaire I had created as part of my primary research, my target audience had stated that a music video can be nearly as important as the song itself, as a good video can attract more views, therefore resulting in more people listening to the song. Because of this, I made the music video to the best of my ability, and made it fun and fast-paced to grab and hold the interest of the audience, therefore successfully promoting the song. The album cover I made is appealing and promotes itself well because its message and target audience comes across clearly, despite it challenging a few conventions. The album title and colour scheme establish the simple, natural, happy theme of the album, and the age and positions my actors are in, connote that the album is also young and fun, which indicates the genre of music being pop/hip hop. My magazine advert is not successful for the same reasons as the album cover, but also through the use of anchorage, the large picture entices the reader and encourages them to find out more.
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