Magazine Advert Primary Research

I have created a questionnaire relevant to my magazine advert, and handed it out to a group of my target audience:

QUESTIONNAIRE

Please fill in my questionnaire to help me create a magazine advert for the album I have created for my A2 Media Studies coursework.

(Please circle one answer per question unless instructed to do otherwise)

1.       What genre of music do you usually listen to?

R&B/Hip Hop     Pop    (Indie) Rock     Alternative     Classical     No Specific Genre

2.       What is the main thing that attracts you to a magazine advert for an album?

The Artist’s Face     The Artist’s Name     The Genre     The Images     The Colours

3.       What colours would you expect to see in a magazine advert for a Pop/R&B Girl Group’s album?

Silver     Gold     White     Black     Yellow     Blue     Pink     Purple     Green

4.       What do you think should essentially be included on a magazine advert for an album?

Artist’s Face     Artist’s Name      Album Cover     Released Singles     Release Date

5.       Where in the magazine would you expect to find a magazine advert?

Before/After a Music Related Article     Randomly Placed    

6.       What type of magazine would you expect to see an advert for an album in?

Music Magazine     Gossip Magazine     Newspaper     Other     All of the Above

After collecting my results, I put them into graphs and evaluated them. These results will help me to decide what will be best to put into my magazine advert.

When I asked my target audience what genre of music they usually listen to, the majority was split between 'Pop', 'R&B/Hip Hop' and 'No Specific Genre', which is good because that confirms they are my target market. 

My target audience said that the main things that attract them to a magazine advert for an album are 'the artist's face' and 'the artist's name'. This means that whilst designing my magazine advert, I will ensure that these stand out on the page, not only because of this feedback from my target market but also because it is a convention of magazine adverts for albums. 

When I asked my target market what colours they would expect to see in a magazine advert for a Pop/R&B Girl Group's album, there was a large mix in the answers I received. The colours with the most votes, however, were gold, pink, white and yellow. Because gold, white and yellow match with my current colour scheme, I will try to incorporate these into my magazine advert. 

My target audience agreed that the most essential items to be included in a magazine advert for an album are the artist's face, the artist's name and the album cover. All choices I listed in this question, however, are important, so I will be including them all, but I will ensure that the 'essential' items are clearly presented. 

Because the majority of my target audience agreed that a magazine advert for an album cover should be placed before/after a music related article, I would ensure that the advert were placed there if it were real. 

Because the many of my target audience said that they would expect to see the advert in a gossip magazine, or a newspaper, but especially in a magazine, I would ensure that the advert were placed there if it were real.