1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
Each of the media products I have made, use forms and conventions of real media products. The music video I produced for the song 'Happy Face' by Destiny's Child would most likely be categorized as a concept based music video, because it does not follow a narrative, nor focus on the band performing the song, but instead follows a theme of happiness, nature and purity.
Although the majority of my music video does not directly link with many individual lyrics of the song, the video follows a theme which links to the general message of the song. The song is primarily about happiness, so I ensured I incorporated into the music video elements which connote happiness. I chose to film in the outdoor location of a field because it's wide, open, natural space gave connotations of freedom, and freedom is often associated with happiness. This is similar to one of the music videos I had analysed, Demi Lovato - Skyscraper (http://www.youtube.com/watch?v=r_8ydghbGSg). This video is set in a white desert, and the wide open setting here is most likely being used to connote Demi's new found freedom expressed in the lyrics of her song. Hidden meanings and connotations are conventions of many music videos.
The song I have used is a mix of the genres R&B/Hip Hop and Pop, therefore I have used the conventions of music videos from both these genres. I have used a R&B/Hip Hop music video convention by including dancing, as dancing and choreography are very common conventions used in R&B/Hip Hop music videos such as Beyonce - Crazy in Love featuring Jay Z (http://www.youtube.com/watch?v=ViwtNLUqkMY). A convention of Pop music videos is for there to be lots of fun, vibrancy and colour in the music video, and I achieved this in my music video through the colourful balloon scenes, and through the pink-ish coloured clothing my actors wore in the indoor scene which had connotations of youth and fun. Many Hip Hop and Pop songs are up-tempo and fast paced, and their music videos have editing styles to match. I followed this convention by using fast-paced editing throughout the majority of my video, and by speeding up the pace of editing at appropriate moments in the song where the song speeds up. This technique is used in the music video for Katy Perry - Hot n' Cold (http://www.youtube.com/watch?v=kTHNpusq654), where the pace of editing speeds up at each chorus with the tempo of the song.
I challenged the convention of iconography and male gaze which are commonly featured in Pop and R&B/Hip Hop music videos, where the women in the video are seen as an object of male desire, and convey and place emphasis on their sexuality through their minimal clothing and through their make-up. The reason I chose to challenge such a frequently present convention, is because the lyrics of the song which I am using are very unique, and very different from most Pop and R&B/Hip Hop songs. Therefore the message of the song is different, which is why I believed the choice of styling and clothing should be different. Most Pop and R&B/Hip Hop songs are about love, attraction and/or partying, which is why heavy make-up and sexual clothing would be appropriate, however the song I have chosen, 'Happy Face', is about happiness, and the satisfaction and joy found in the simple, natural things in life. Therefore I thought innocent clothing and natural styling would be more appropriately suited, which is why I dressed my actors in this way.
For my ancillary tasks I used the majority of the conventions for an album cover and for a magazine advert for an album cover.
When designing my album front cover, the colour scheme was mostly white, with brown and black. These natural colours relate to the natural styling I gave my actors for the music video. The natural theme I used challenges the typical album cover which uses modern and contemporary colours, however this makes my album cover more unique, and despite this there are still other album covers within the same genre that have a natural theme in it's design, such as the cover for 'Beyonce - B'day'. My album cover features the name of the band and the album title, and these are conventions of an album cover.My album's back cover used many more conventions, as it had a centralised list of tracks, a bar-code in the bottom right hand corner, legal information at the bottom and company logos. The layout is quite similar to the layout of Jessie J's album, 'Who You Are'. I kept the colour scheme consistent from the front cover, to the back cover, to the inside cover and the spines, as this is an important convention that keeps the whole album cover presentable and consistent. The inside covers challenged conventions by having more text than usual, however they were still visually consistent with the rest of the album. The album cover's spin followed the conventions of real media products, with the serial/barcode number on one end, the company logos on the other, and the band name and album title in the centre, with the same fonts and colour scheme used in the rest of the album. This is present on the sine of the album '4' by Beyonce.
For my magazine advert I used anchorage, which is a convention used in nearly all magazine adverts, where the picture acts as the 'hook' to grab hold of the reader's attention, before the text then gives the meaning.The largest item on my magazine advert is the picture, followed by the text for the band name and the album title. These are all conventions which I have used, and which can also be found on other album magazine adverts such as the one for Gwen Stefani's album 'Love Angel Music Baby'. The picture I used was from my album's front cover, and so was the font and the colour scheme. These all, again, are ways in which my media product has used forms and conventions of real media products. My magazine advert also includes the album's release date, successful released singles and ratings, which are all things I found on other magazine adverts I had analysed.
Each of the media products I have made, use forms and conventions of real media products. The music video I produced for the song 'Happy Face' by Destiny's Child would most likely be categorized as a concept based music video, because it does not follow a narrative, nor focus on the band performing the song, but instead follows a theme of happiness, nature and purity.
Although the majority of my music video does not directly link with many individual lyrics of the song, the video follows a theme which links to the general message of the song. The song is primarily about happiness, so I ensured I incorporated into the music video elements which connote happiness. I chose to film in the outdoor location of a field because it's wide, open, natural space gave connotations of freedom, and freedom is often associated with happiness. This is similar to one of the music videos I had analysed, Demi Lovato - Skyscraper (http://www.youtube.com/watch?v=r_8ydghbGSg). This video is set in a white desert, and the wide open setting here is most likely being used to connote Demi's new found freedom expressed in the lyrics of her song. Hidden meanings and connotations are conventions of many music videos.
The song I have used is a mix of the genres R&B/Hip Hop and Pop, therefore I have used the conventions of music videos from both these genres. I have used a R&B/Hip Hop music video convention by including dancing, as dancing and choreography are very common conventions used in R&B/Hip Hop music videos such as Beyonce - Crazy in Love featuring Jay Z (http://www.youtube.com/watch?v=ViwtNLUqkMY). A convention of Pop music videos is for there to be lots of fun, vibrancy and colour in the music video, and I achieved this in my music video through the colourful balloon scenes, and through the pink-ish coloured clothing my actors wore in the indoor scene which had connotations of youth and fun. Many Hip Hop and Pop songs are up-tempo and fast paced, and their music videos have editing styles to match. I followed this convention by using fast-paced editing throughout the majority of my video, and by speeding up the pace of editing at appropriate moments in the song where the song speeds up. This technique is used in the music video for Katy Perry - Hot n' Cold (http://www.youtube.com/watch?v=kTHNpusq654), where the pace of editing speeds up at each chorus with the tempo of the song.
I challenged the convention of iconography and male gaze which are commonly featured in Pop and R&B/Hip Hop music videos, where the women in the video are seen as an object of male desire, and convey and place emphasis on their sexuality through their minimal clothing and through their make-up. The reason I chose to challenge such a frequently present convention, is because the lyrics of the song which I am using are very unique, and very different from most Pop and R&B/Hip Hop songs. Therefore the message of the song is different, which is why I believed the choice of styling and clothing should be different. Most Pop and R&B/Hip Hop songs are about love, attraction and/or partying, which is why heavy make-up and sexual clothing would be appropriate, however the song I have chosen, 'Happy Face', is about happiness, and the satisfaction and joy found in the simple, natural things in life. Therefore I thought innocent clothing and natural styling would be more appropriately suited, which is why I dressed my actors in this way.
For my ancillary tasks I used the majority of the conventions for an album cover and for a magazine advert for an album cover.
When designing my album front cover, the colour scheme was mostly white, with brown and black. These natural colours relate to the natural styling I gave my actors for the music video. The natural theme I used challenges the typical album cover which uses modern and contemporary colours, however this makes my album cover more unique, and despite this there are still other album covers within the same genre that have a natural theme in it's design, such as the cover for 'Beyonce - B'day'. My album cover features the name of the band and the album title, and these are conventions of an album cover.My album's back cover used many more conventions, as it had a centralised list of tracks, a bar-code in the bottom right hand corner, legal information at the bottom and company logos. The layout is quite similar to the layout of Jessie J's album, 'Who You Are'. I kept the colour scheme consistent from the front cover, to the back cover, to the inside cover and the spines, as this is an important convention that keeps the whole album cover presentable and consistent. The inside covers challenged conventions by having more text than usual, however they were still visually consistent with the rest of the album. The album cover's spin followed the conventions of real media products, with the serial/barcode number on one end, the company logos on the other, and the band name and album title in the centre, with the same fonts and colour scheme used in the rest of the album. This is present on the sine of the album '4' by Beyonce.
For my magazine advert I used anchorage, which is a convention used in nearly all magazine adverts, where the picture acts as the 'hook' to grab hold of the reader's attention, before the text then gives the meaning.The largest item on my magazine advert is the picture, followed by the text for the band name and the album title. These are all conventions which I have used, and which can also be found on other album magazine adverts such as the one for Gwen Stefani's album 'Love Angel Music Baby'. The picture I used was from my album's front cover, and so was the font and the colour scheme. These all, again, are ways in which my media product has used forms and conventions of real media products. My magazine advert also includes the album's release date, successful released singles and ratings, which are all things I found on other magazine adverts I had analysed.
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