13.9.12
As I am considering using the Hip Hop/R&B genre for the song featured in my music video, I have researched an analysed a random Hip Hop/R&B music video.
BEYONCE FT JAY Z - CRAZY IN LOVE
The Video:
http://www.youtube.com/watch?v=ViwtNLUqkMY
Starts off with Jay Z sitting in the back of the car, rapping his introduction to the song. That scene cross cut with what is supposedly the front of the car's point-of-view shot speeding down a city road. Beyonce appears in this road, confidently strutting towards the camera from the background of the shot to the foreground, grabbing the attention of the audience. Then the camera follows Beyonce from different angles as she continues to strut up the road, before she stops in front of a warehouse and begins to dance in freestyle as she begins singing her first verse directly to the camera. This is mostly a concept based music video because she and Jay Z appear in random scenes, however there are elements of performance/a performance feel achieved by her directly dancing and singing towards the camera for the majority of the video. She is dressed in a white vest top to connote slight innocence, and denim shorts and red heels which are subtly sexy.
As a transition to the chorus, the camera zooms out to where Beyonce is dancing whilst cameras surrounded by lights all around her flash, as if she is shifting from pose to pose. The editing here is fast paced to match the tempo of the music. There are a couple seconds of cross-cutting as a transition from this scene to the next scene as the chorus ends.
The next scene is Beyonce and some girls with lots of attitude, dressed in stylish hat earrings and tracksuits, in a partially-dark alleyway. They strut towards the camera then start booty-shaking in time with the singing. The pace of editing slows down slightly to allow the audience to concentrate on the dancing, however the camera jumps between medium close-ups of Beyonce and long shots of her and her friends to shift the focus back and forth between Beyonce's body parts. When Beyonce sings 'It's the beat that my heart skips when I'm with you' she and her dancers pop their chests to the beat of the song. This scene shows the side of Beyonce's personality which is cool and has attitude through her clothing and actions. There are a couple seconds of cross-cutting as a transition from this scene to the next scene as the chorus begins.
The new scene is a close up of Beyonce in what seems to be the back of a car in dark blue lighting. In this new scene the camera jumps from a few different angles of Beyonce at a reasonably fast pace, just like it did the first chorus, as she sings and moves around. Once again, there is cross-cutting from this scene to the next scene as the chorus ends as a transition.
The next scene starts with Jay Z flicking on a lighter, then dropping it on a trail of flammable liquid leading to a car, which results in the car bursting into flames. As Jay Z raps his verse, the camera jumps from medium close ups to long shots of him, to give a fast editing pace to match his fast rapping. Jay Z is wearing a large black shirt over a black t-shirt with a chain necklace over, black baggy jeans clean white trainers and a camouflage cap; he is dressed like a typical rapper, with the fresh clothes and jewellery worn to connote wealth. Then Beyonce struts up to him from the left of the screen in a monokini type piece, with a fur scarf across her shoulders. Beyonce once stated that in this point of the video she becomes her alter-ego, 'Sasha Fierce', and it is Jay Z who brings this side of her out. She dances around Jay Z as he raps, and there are a few shots of her dancing in front of the burnt car. There are some low angle shots of them together, connoting their power when they are together. The camera has occasional close-ups of Beyonce's body to put even more focus on her clothes which some people may negatively interpret as exploitation of the female body, but in this video just represent Beyonce's apparent sexiness, femininity and 'fierceness'.
There are a couple seconds of cross-cutting as a transition from this scene to the next scene as the chorus begins, however this time around the cross-cutting is much slower, and shows Beyonce in a tight crop top and tight black trousers and heels as she kicks open a fire hydrant in the street. Beyonce then dances in the water spraying out of the fire hydrant, which resembles heavy rain. the shots used in this scene range from close up to long shot, from many different angles. Again, Beyonce is portrayed here as sexy, and an object of male desire. Once again there are a few seconds of cost-cutting between this scene and the next scene as a transition, and this time they use a graphic match.
In the next scene Beyonce is in a short colourful dress made of a very thin material, and she is in front of a fan. She starts strutting towards the camera and some dancers in colourful outfits strut in the opposite direction to place themselves behind her. This could connote the way in which she is the most important woman in Jay Z's life now that they are 'crazy in love', and he puts all other women behind her. They then begin to dance in unison as Beyonce sings to the camera. There is a bit of cross-cutting with the previous scene, before the song ends.
This music video is concept based, as the video does not link directly with the lyrics, and many could interpret the choice of scenes as 'random'.
As I am considering using the Hip Hop/R&B genre for the song featured in my music video, I have researched an analysed a random Hip Hop/R&B music video.
BEYONCE FT JAY Z - CRAZY IN LOVE
The Video:
http://www.youtube.com/watch?v=ViwtNLUqkMY
Starts off with Jay Z sitting in the back of the car, rapping his introduction to the song. That scene cross cut with what is supposedly the front of the car's point-of-view shot speeding down a city road. Beyonce appears in this road, confidently strutting towards the camera from the background of the shot to the foreground, grabbing the attention of the audience. Then the camera follows Beyonce from different angles as she continues to strut up the road, before she stops in front of a warehouse and begins to dance in freestyle as she begins singing her first verse directly to the camera. This is mostly a concept based music video because she and Jay Z appear in random scenes, however there are elements of performance/a performance feel achieved by her directly dancing and singing towards the camera for the majority of the video. She is dressed in a white vest top to connote slight innocence, and denim shorts and red heels which are subtly sexy.
As a transition to the chorus, the camera zooms out to where Beyonce is dancing whilst cameras surrounded by lights all around her flash, as if she is shifting from pose to pose. The editing here is fast paced to match the tempo of the music. There are a couple seconds of cross-cutting as a transition from this scene to the next scene as the chorus ends.
The next scene is Beyonce and some girls with lots of attitude, dressed in stylish hat earrings and tracksuits, in a partially-dark alleyway. They strut towards the camera then start booty-shaking in time with the singing. The pace of editing slows down slightly to allow the audience to concentrate on the dancing, however the camera jumps between medium close-ups of Beyonce and long shots of her and her friends to shift the focus back and forth between Beyonce's body parts. When Beyonce sings 'It's the beat that my heart skips when I'm with you' she and her dancers pop their chests to the beat of the song. This scene shows the side of Beyonce's personality which is cool and has attitude through her clothing and actions. There are a couple seconds of cross-cutting as a transition from this scene to the next scene as the chorus begins.
The new scene is a close up of Beyonce in what seems to be the back of a car in dark blue lighting. In this new scene the camera jumps from a few different angles of Beyonce at a reasonably fast pace, just like it did the first chorus, as she sings and moves around. Once again, there is cross-cutting from this scene to the next scene as the chorus ends as a transition.
The next scene starts with Jay Z flicking on a lighter, then dropping it on a trail of flammable liquid leading to a car, which results in the car bursting into flames. As Jay Z raps his verse, the camera jumps from medium close ups to long shots of him, to give a fast editing pace to match his fast rapping. Jay Z is wearing a large black shirt over a black t-shirt with a chain necklace over, black baggy jeans clean white trainers and a camouflage cap; he is dressed like a typical rapper, with the fresh clothes and jewellery worn to connote wealth. Then Beyonce struts up to him from the left of the screen in a monokini type piece, with a fur scarf across her shoulders. Beyonce once stated that in this point of the video she becomes her alter-ego, 'Sasha Fierce', and it is Jay Z who brings this side of her out. She dances around Jay Z as he raps, and there are a few shots of her dancing in front of the burnt car. There are some low angle shots of them together, connoting their power when they are together. The camera has occasional close-ups of Beyonce's body to put even more focus on her clothes which some people may negatively interpret as exploitation of the female body, but in this video just represent Beyonce's apparent sexiness, femininity and 'fierceness'.
There are a couple seconds of cross-cutting as a transition from this scene to the next scene as the chorus begins, however this time around the cross-cutting is much slower, and shows Beyonce in a tight crop top and tight black trousers and heels as she kicks open a fire hydrant in the street. Beyonce then dances in the water spraying out of the fire hydrant, which resembles heavy rain. the shots used in this scene range from close up to long shot, from many different angles. Again, Beyonce is portrayed here as sexy, and an object of male desire. Once again there are a few seconds of cost-cutting between this scene and the next scene as a transition, and this time they use a graphic match.
In the next scene Beyonce is in a short colourful dress made of a very thin material, and she is in front of a fan. She starts strutting towards the camera and some dancers in colourful outfits strut in the opposite direction to place themselves behind her. This could connote the way in which she is the most important woman in Jay Z's life now that they are 'crazy in love', and he puts all other women behind her. They then begin to dance in unison as Beyonce sings to the camera. There is a bit of cross-cutting with the previous scene, before the song ends.
This music video is concept based, as the video does not link directly with the lyrics, and many could interpret the choice of scenes as 'random'.
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